Urban Emerge (Code: UrbSStr)
Inclusive & sustainable development consultancy to cities, regions and businesses.

Key Objectives:

  • Validate demand for sustainability courses and coaching across target private-sector verticals.

  • Refine value propositions for each segment based on real pain points and learning needs.

  • Support content development by identifying best-in-class benchmarks and recommending structure/delivery formats.

  • Advise on positioning and messaging to help Urban Emerge appeal to corporate clients and professionals.

  • Contribute to marketing strategy, including channel recommendations and lead-generation tactics.

Expected Deliverables:

  • A comparative analysis of sustainability learning needs and trends across target industries

  • A recommended course/coaching structure tailored to the most promising sector(s)

  • Key messaging pillars and personas for different industry segments

  • A go-to-market brief including suggested outreach, pilot program strategy, and marketing channels

What You'll Gain:

  • Firsthand experience developing an education product at the intersection of sustainability and business

  • Exposure to consulting frameworks and stakeholder-led development

  • Insight into B2B marketing, product positioning, and market segmentation in the sustainability space

  • The opportunity to shape a mission-driven pivot with real-world commercial potential

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