
Urban Emerge (Code: UrbSStr)
Inclusive & sustainable development consultancy to cities, regions and businesses.
Key Objectives:
- Validate demand for sustainability courses and coaching across target private-sector verticals.
- Refine value propositions for each segment based on real pain points and learning needs.
- Support content development by identifying best-in-class benchmarks and recommending structure/delivery formats.
- Advise on positioning and messaging to help Urban Emerge appeal to corporate clients and professionals.
- Contribute to marketing strategy, including channel recommendations and lead-generation tactics.
Expected Deliverables:
- A comparative analysis of sustainability learning needs and trends across target industries
- A recommended course/coaching structure tailored to the most promising sector(s)
- Key messaging pillars and personas for different industry segments
- A go-to-market brief including suggested outreach, pilot program strategy, and marketing channels
What You'll Gain:
- Firsthand experience developing an education product at the intersection of sustainability and business
- Exposure to consulting frameworks and stakeholder-led development
- Insight into B2B marketing, product positioning, and market segmentation in the sustainability space
- The opportunity to shape a mission-driven pivot with real-world commercial potential
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