Key Objectives:

• Validate demand for sustainability courses and coaching across target private-sector verticals.
  
  
• Refine value propositions for each segment based on real pain points and learning needs.
  
  
• Support content development by identifying best-in-class benchmarks and recommending structure/delivery formats.
  
  
• Advise on positioning and messaging to help Urban Emerge appeal to corporate clients and professionals.
  
  
• Contribute to marketing strategy, including channel recommendations and lead-generation tactics.
  
  

Expected Deliverables:

• A comparative analysis of sustainability learning needs and trends across target industries
  
  
• A recommended course/coaching structure tailored to the most promising sector(s)
  
  
• Key messaging pillars and personas for different industry segments
  
  
• A go-to-market brief including suggested outreach, pilot program strategy, and marketing channels
  
  

What You'll Gain:

• Firsthand experience developing an education product at the intersection of sustainability and business
  
  
• Exposure to consulting frameworks and stakeholder-led development
  
  
• Insight into B2B marketing, product positioning, and market segmentation in the sustainability space
  
  
• The opportunity to shape a mission-driven pivot with real-world commercial potential

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