
Techpals (Code: TecTMkt)
TechPals is a technology support and education platform empowering older adults to embrace the digital age with confidence.
Project Overview:
Week 1: Onboarding and research
○ Introductions and kickoff
○ Review company and history
○ Review surveys and interviews already conducted
○ Conduct new research to fill knowledge gaps
Week 2: Growth brainstorming and planning
○ Decide initial set of growth channels to pursue
○ Put together step-by-step approach for each channel
○ Establish goals for each growth channel
○ Divide growth channels among team (or 2 owners each?)
Weeks 3-4: Experiment with different growth channels
○ Divide and conquer the different channels, documenting progress
○ Check in periodically to review overall progress and make any adjustments
Week 5: Refresh
○ Review notes of successes/failures
○ Whittle down channels to ones that show the most promise
○ Refine step-by-step approach for the promising channels
Weeks 6-7: Double down on the promising channels
Week 8: Summary
○ Compile reports, learnings, and questions
○ Final review and wrap-up
Expected deliverables:
● Report on each growth channel’s effectiveness
● Report on major outstanding questions and suggested next steps to answer them
● Review of broader learnings (about business, entrepreneurship, teamwork, leadership, etc.)