Project Overview: 

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Week 1: Onboarding and research

○ Introductions and kickoff

○ Review company and history

○ Review surveys and interviews already conducted

○ Conduct new research to fill knowledge gaps

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Week 2: Growth brainstorming and planning

○ Decide initial set of growth channels to pursue

○ Put together step-by-step approach for each channel

○ Establish goals for each growth channel

○ Divide growth channels among team (or 2 owners each?)

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Weeks 3-4: Experiment with different growth channels

○ Divide and conquer the different channels, documenting progress

○ Check in periodically to review overall progress and make any adjustments

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Week 5: Refresh

○ Review notes of successes/failures

○ Whittle down channels to ones that show the most promise

○ Refine step-by-step approach for the promising channels

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Weeks 6-7: Double down on the promising channels

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Week 8: Summary

○ Compile reports, learnings, and questions

○ Final review and wrap-up

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Expected deliverables:

● Report on each growth channel’s effectiveness

● Report on major outstanding questions and suggested next steps to answer them

● Review of broader learnings (about business, entrepreneurship, teamwork, leadership, etc.)

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