Market Environment & Trend Analysis

- Study personal finance trends and consumer behaviour in the selected region (e.g., UK, US,Europe).

- Identify financial literacy levels, smartphone/internet penetration, and fintech adoption rates.

- Research cultural attitudes toward money, saving, investing, and financial planning.

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Competitive & Strategic Landscape

- Analyze key competitors (local and global apps) operating in the region.

- Identify their business models, features, monetization, strengths, and gaps.

- Investigate local pricing norms and user acquisition methods (e.g., influencer marketing, partnerships, content strategies).

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SWOT Analysis

- Conduct a detailed SWOT analysis tailored to the region.

- Focus on product fit, tech readiness, market saturation, and barriers to entry (e.g., open banking regulation, data privacy laws, app store restrictions).

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Interim Presentation

- Present research findings and a proposed market entry strategy to stakeholders.

- Include actionable insights on local partnerships, launch tactics, pricing, and marketing strategies.

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Strategy Refinement & Final Report

- Refine the proposal based on feedback.

- Submit a final strategy document detailing feasibility and next steps.

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