This project involves formulating and executing a comprehensive marketing strategy for Limrah Education’s “Get Into Medicine” program, rolling out on April 14th, with 20 places to fill. The strategy will also extend to summer workshops covering each component of the medical school application process (UCAT, Interview, Work Experience, A-Levels, Supra-Curricular Activities).

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Project Key Milestones:

- Weeks 1–2: Promote the April course via LinkedIn, WhatsApp groups, Facebook, and personal networks.

- Weeks 3–4: Conduct market research on summer medicine courses—analyzing competitors, target demographics (Years 10–12 students and their parents), and advertising trends.

- Weeks 5–6: Assess the most effective distribution and acquisition channels.

- Week 7: Present findings and propose a market entry strategy with clear, actionable steps.

- Week 8: Incorporate feedback and finalize the strategy document.

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Expected Deliverables:

1. Detailed market research report, including insights and competitor analysis.

2. Actionable promotional plan for the Medical Mentoring Program.

3. Final Market Entry Strategy Report with timelines and cost-effective recommendations.

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