Ōna (Code: OnaHGrw)
Ōna is a next-generation employee benefits app transforming the way teams access wellbeing. Think ClassPass meets Perkbox — but purpose-built for holistic health and longevity. We make proactive wellness personal, easy, and engaging. Employers fund a digital wallet for each team member, who can then spend it on services that support their mind, body, and energy — from therapy and nutrition to infrared saunas, acupuncture, gym classes, social hiking clubs, and cutting-edge longevity experiences like Neko. Using AI, Ōna helps users discover what they need most, based on how they’re feeling. We’re also launching an in-app store for health products like supplements and the Ōura Ring. Ōna is more than a benefits platform — it’s a movement away from reactive healthcare toward empowered, proactive wellbeing. We help people feel better, live better, and show up better — at work and beyond.
Project Title: Client Acquisition & Strategic Partnerships for Pre-Product Traction
Project Overview
Ōna is currently in its pre-product phase. This project is designed to support early traction through client discovery, partnership outreach, and product-market validation. The intern will play a key role in identifying prospective clients and wellness providers, leading outreach conversations, collecting strategic feedback, and securing indicators of traction such as Letters of Intent (LOIs) and Design Partners. This hands-on experience offers direct exposure to startup growth strategy, B2B sales, and market development — perfect for someone passionate about wellness, innovation, and entrepreneurship.
Objectives
● Identify and engage with potential employer clients to validate interest in Ōna.
● Gather product feedback to inform development priorities.
● Secure LOIs and/or identify at least one design partner.
● Initiate wellness practitioner and brand partnerships to build our directory offering.
Key Milestones & Timeline
● Weeks 1–2:
Research target industries, identify 20+ potential clients and 10+ wellness partners, and implement a CRM system to track outreach and feedback.
● Weeks 3–4:
Develop tailored outreach messaging and value propositions for each segment; prepare materials including email templates and an LOI template.
● Weeks 5–6:
Initiate outreach to target clients and partners, conduct meetings, and gather product feedback and interest signals (e.g. LOIs, Design Partner leads).
● Week 7:
Present key insights, objections, and interest drivers gathered from outreach efforts, highlighting warm leads and strategic partnership potential.
● Week 8:
Deliver a roadmap for continued client acquisition and partnership growth, with feedback-informed product recommendations.
What You'll Gain
● First-hand experience of B2B startup growth strategy.
● Exposure to investor-ready traction building.
● Insight into shaping product-market fit through real conversations.
● Practical experience using CRM tools for strategic outreach.
● Mentorship and learning from a mission-led, founder-driven wellness tech company.
