Project Overview: Content Creation and Community Growth Strategy

Build an organic growth engine for Offline Pets by creating punchy Gen-Z content, launching a lively Discord community, and collaborating with micro-influencers. The eight-week sprint will validate messaging, harvest user feedback, and deliver a repeatable playbook for continued community expansion.

Project Key Milestones

Week 1 – 2 

• Audit current socials and competitor communities

• Define Gen-Z personas & content pillars

• Stand up Discord server (channels, roles, bots)

• Set success KPIs (engagement rate, Discord MAU, influencer response rate)

Week 3 – 4 

• Produce and schedule an initial content pack (12–15 TikToks/reels, memes, short polls)

• Run first Discord events (AMA, meme contest)

• Collect and tag user feedback; report quick-win product insights each Friday

Week 5 – 6 

• Launch micro-influencer outreach pilot (30 creators on TikTok/IG)

• Track referral codes & engagement metrics

• Iterate content formats based on top-performing posts

• Introduce weekly “Streak Spotlight” user showcase in Discord

Week 7 

• Present analytics dashboard: content reach, Discord growth, influencer ROI

• Share qualitative insights: top feature requests, sentiment trends

• Co-create (with founders) a refinement plan for scale

‍Week 8 

• Finalize a 90-day content & community roadmap

• Deliver an influencer database + outreach templates

• Handoff: Discord moderation guide, tone-of-voice doc, feedback loop protocol

‍Outcome

A validated organic-growth playbook, an active Discord hub, a library of high-performing content, and a micro-influencer network ready to amplify future launches—all fueling continuous user feedback and brand momentum for Offline Pets.

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