This project focuses on conducting feature-focused user research and developing strategies to boost user engagement and platform stickiness.

‍1. User Research & Feature Validation

• Conduct interviews, surveys, and/or observational research to understand student needs, habits, and pain points
• Identify what features students value most in platforms that support learning, self-improvement, or career growth
• Map user journeys and highlight key drop-off or frustration points

2. Engagement & Stickiness Strategy

• Analyze current user flows to identify opportunities to increase retention and return visits
• Study successful apps/platforms to extract proven engagement strategies (e.g., gamification, social accountability, nudges)
• Co-create ideas for habit-forming design (e.g., streaks, reminders, micro-goals, rewards)

3. Strategic Output

• Recommend high-impact features and interaction patterns
• Suggest engagement loops that align with Headstart’s mission and audience
• Propose MVP testing plans or small-scale pilots to validate engagement strategies