Overview:

You’ll be working on a stealth startup tackling a real safety issue affecting young people across London. Your mission is to support our go-to-market and community engagement strategy as we prepare for launch. The product itself will be revealed only to key partners, so discretion is essential.

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Your Core Responsibilities

1. Marketing Research & Strategy

o Explore cost-effective, high-impact marketing channels for reaching London-based university students.

o Benchmark student-focused product launches – what worked, what flopped?

o Propose a marketing strategy tailored to safety-conscious Gen Z audiences.

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2. Community & Partnerships

o Build connections with student unions, university societies, and campus influencers.

o Identify 5–10 top societies per university (e.g., sports, nightlife, student media) to approach.

o Help craft outreach messages and book introductory calls.

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3. Pricing & Pre-orders

o Research similar safety and lifestyle products for price anchoring.

o Suggest pricing tiers that would work for students (inc. bundle/group pricing).

o Help design and test a pre-order landing page (no product details revealed).

o Gather expressions of interest and pre-orders through university channels.

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4. Distribution & Fulfilment

o Investigate best delivery options: university pick-up points, mailboxes, on-campus lockers, or direct to home.

o Explore low-cost fulfilment logistics in London, focusing on student convenience.

o Propose a hybrid model for both local and remote deliveries.

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Skills You’ll Gain

• Startup go-to-market strategy

• B2C marketing research

• University-level partnership building

• Pricing and distribution analysis

• Campaign testing and community engagement

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